aplo | designing experiences

John Lewis Christmas 2009

Here is the  Christmas TV advert for John Lewis. and  'Sweet child of mine' by Taken by Trees.

Poor old TV sceens

I can listen to music, check my email, inspect the weather, find out how to get from Bow to Chelsea on the bus, check the pictures my wife has uploaded on flickr, do some shopping, see when my sister’s flight lands in London, and check the TV schedule.  All that on my iPhone’s 3.5-inch display.
So, why is it that I can do none of this, on my 19 inch (I know I need to upgrade) TV screen? Admittedly I can check the TV schedule but Sky’s solution baffles me and I find myself going back to my iPhone for a better experience.  Even widget frames (see IHT) offer more than the good old TV.
I know I can get something like Apple TV but I really do not want to spend more on gadgets  + my TV will simply become another display for my beloved Mac. I am talking about a service offered through providers like BT, Sky, or Virgin. Even American cable providers like Verizon and AT&T have started offering some useful interactivity. So Sky over to you….