Web 2.0 has, for some time, been the one thing that clients want to
talk about. Recently, personalisation and customisation have been added
to the list.
Clients want their site to be customisable regardless
of whether their site is a financial services or e-commerce offering.
The example they tend to mention when describing pesonalisation is
igoogle or yahoo and the fact that they let their users move widgets
around the page as well as add an remove features.
on a transactional site, personalisation is certainly not just being able to move screen widgets around in igoogle style.
Personalisation is about understanding a user's journey and providing information and features that support that journey.
Browsing through a site looking for a product could indicate that the user is not sure where to locate their preferred product. Providing onscreen support may help them reach their destination. On the other hand, it would be pointless
Comments