I am more than half way through Designing Design and I come across another of Mr Hara's insights to design. The design ethos of Muji, Mr Hara, tells us is "interest in people... Our concern is for those who work and rest, sharing the planet of today: people who create their living spaces with realistic expectations, have fun with their attire, eat safe food, sleep, go on a trip now and then, face the usual ups and downs, laughter and tears - ordinary people". Further down he describes the process of design at Muji: "Coolly observing people among people and life... Integrating optimal materials and technologies ... listening to the voices of our customers... Working with the world's designers... This is what happens naturally"
Need more evidence to support a design research appoach and UCD?
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