What happens when two staff at a pizza company decide to film a prank at work involving sticking cheese up their noses and covering salami with 'some lethal gas' and then posting it on YouTube? Firstly the video becomes an overnight success and secondly the firm's management scrambles to manage the PR disaster. Domino's found out the hard way how social media can cause a serious PR crisis they simply did not know how to deal with. Following the popularity of the posted video and the subsequent feeling of disgust felt by millions of their customers, Domino's were quick to sack the employees involved who are now facing felony charges.
Apparently the employees involved were 'two idiots with a video camera' according to a company spokesman. Well I guess then until they got hold of a camera they were simply two idiots working for Domino's. That certainly says a lot about the culture of the company and how they feel about their employees.
Read the story on IHT for more details.
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