Online shopping is maturing, right? e-retailers understand the value of offering a good service as a way of retaining customers, surely this is true, right? Unfortunately this is not the case according to a recent survey conducted in 28 EU countries that examined 369 sites selling electronic goods (and reported in the IHT). The survey concluded that 55% of the sites reviewed showed irregularities like not being open about returns policy, delivery charges, contact information. Basically all the things that customers want and need to know about in order to hit that ‘buy’ button.
No wonder customers can be weary of shopping online.
On the same theme, most airline websites automatically opt customers in into extra services like insurance leaving it to them to un-tick the boxes, if they realise it that is, so when scolded airlines gave a persuasively childlike answer: ‘we’ll stop doing it if the others stop first’
No wonder customers can be weary of shopping online.
On the same theme, most airline websites automatically opt customers in into extra services like insurance leaving it to them to un-tick the boxes, if they realise it that is, so when scolded airlines gave a persuasively childlike answer: ‘we’ll stop doing it if the others stop first’
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