The ten consumer trends for 2010 as seen by trendwatching. Here are the ones I suggest are worth looking out for + designing for:
- Real time reviews, that is reviews are being delivered as people experience a service or product. What is interesting, challenging, or for some arming here is that reviews will be provided before the end of the experience, before consumers have time to absorb and reflect on their experience. This will affect how services are designed: while certainly looking at the end to end experience, specific touchpoints and parts of the experience will be particularly important as well.
- Mass mingling. Especially how mobile web, will accelerate the move form fixed location to constant access.
- Tracking and alerting, with special focus on alerting as tracking is maturing as we speak.
- Profile myning. It is exciting to see how managing and especially monetising ones own digital profile / world / assets is going to develop in 2010.
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