A beautiful installation by Japanese designer Tokujin Yoshioka for Hermes. It succeeds in making window shopping a tactile experience.
It continues on the trend of the 360 degrees retail customer experience, like Ralph Lauren's Wimbledon 24 hour window shopping screen display in London in 2007. While Yoshioka's installation does not allow you to buy a scarf, it certainly wets your appetite. The work is quite beautiful, ethereal, and serene - that depends of course on the traffic!
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