In a world of online social networks, mass mingling, and real time alerts, why do we still treat products purely like commodities? What happened to the shopping journey being an emotional experience? Instead of running around on the virtual high street looking for the best product why not sit back and have the right product come to you? Why not follow a product's life online and find out how popular it is, who likes it and who doesn't, how many people aspire to it and who would not come near it, and of course how much it costs?
more on that hopefully soon....
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