It is true that new technologies are causing us all to change or adapt our behaviour which in turn means that old and established industries are being disrupted. I have always loved my Moleskine diary but since I got an iPhone I am afraid I have not found a need for it. The iPhone's intuitive UI and integration with my Mac means I do no longer need to carry a paper version with me.
This may soon be true for notebooks, though at the moment I am staying loyal to my Moleskine. So what does a company that specialises in old paper technologies do when the new mobile silicon competition comes along? In the case of Moleskine it embraces the disruption and tries to make themselves relevant in this new digital future. The new Kindle Cover is a great example of a company that has decided not to retreat into what they've always done and feel comfortable in and have taken the brave step to challenge themselves and their offering. So what a great idea to create a cover for your eBook that includes a paper notebook for those great ideas you might have.