Now that pop up shops have become a norm among brands that want to experiment with new formats or simply follow a fashionable trend, the Prinzessinnengarten urban farm in Berlin adds a new dimension to this retail trend. Temporary by nature, the gardening season last till about November, and by circumstance, the farm will need to move as soon as the space is sold off, Prinzessinnengarten is set up by non gardeners as a way to support knowledge exchange and work with the local communities. Interestingly ,the founders see this as a business venture, determined to make a profit by selling produce and running a cafe. The farm, with it sown resident beekeeper, seems to have proven a success with different social groups and cultural backgrounds. It also stays true to the notions of provenance and traceability.
Comments